The premium Game Reserve range of wines makes a significant contribution to sustaining the South African wildlife and wilderness treasures in association with Wilderness Foundation Africa. These wines, under the custodianship of Rooiberg Winery, contribute significantly to the Foundation from wine sales.

Rooiberg, as part of the  Rooiberg Breede River Conservancy Corridor Project, operates in collaboration with various property owners in the area – identified as an important conservation site which forms a natural corridor of leopard and other wild species to interact with one another. In fact the Robertson-McGregor area has shown the highest density leopard population in expansive studies by the Landmark Foundation – an organization that addresses threats to wildlife and works with the relevant land-owners in this regard.